TOM PETERS

March Is Women's History Month In honor of Women's History Month, tompeters!company announces a groundbreaking study of how women leaders affect their business cultures. In 2001, Tom wrote the pamphlet "Women Roar," a brief treatise in which he argues passionately that "women's leadership skills and market power are the most important forces reshaping the economy." And, in our client work, we find that many corporate leaders are experiencing volatile external disruptions: intensified competition, escalating customer expectations, unexpected market shifts, regulatory constraints, and globalization. These forces require them to shift their strategies and create operational changes. They are mystified that they cannot redirect "the way their people do things," and they admit that changing their culture is their most difficult challenge. TPC wanted a fresh point of view on that "soft stuff" called culture. With KPMG as the exclusive underwriter, this Women's Culture Study is the first of its kind to measure cultures in women-led organizations. We use a statistically validated measurement tool to collect objective employee data. Participants are women and men employees at all levels within the participating organizations, and participation is by choice. Phase one of the study is ongoing. In phase two, the women-led organizations will be matched to a representative sample of men-led enterprises in similar industries and of similar size. Our findings to date? Collaboration is a strong characteristic of women-led companies, even more so when they are women-owned. In both, collaboration is highly valued, but so is individual contribution. Stay tuned. Juli Ann Reynolds President and CEO tompeters!company

Saludos
RODRIGO GONZALEZ FERNANDEZ
DIPLOMADO EN RSE DE LA ONU
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