Be an Apple, not a Detroit
SMARTBRIEF ON LEADERSHIP | 01/14/2009
A plague of "Detroititis" is diminishing innovative thought beyond the car industry, says management author and consultant Gary Hamel. He sees it every time he boards a U.S. airliner. "By focusing almost exclusively on reducing costs, United, American, Delta and Northwest have given a generation of flyers no reason to care about anything other than price," he says. They and other industries should take a lesson from Apple, he says: Consumers will pay more for good design and perceived value.Wall Street Journal, The (subscription required) (01/13)
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Rodrigo González Fernández
DIOPLOMADO EN RSE DE LA ONU
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