miércoles, mayo 09, 2012

The Ultimate Disorganizing Organization

The Ultimate Disorganizing Organization

Mises Daily: Wednesday, May 09, 2012 by 

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[Testimony before US House Committee on Financial Services Domestic Monetary Policy and Technology Subcommittee, May 8, 2012]

I specialize in the economic theory of organizations — their nature, emergence, boundaries, internal structure, and governance — a field that is increasingly important in economics and was recognized with the 2009 Nobel Prize awarded to Oliver Williamson and Elinor Ostrom. (Ronald Coase, founder of the field, is also a Nobel laureate.) Much of my recent research concerns the economics of entrepreneurship and the entrepreneurial character of organizations, both private and public. Like business firms, public organizations such as legislatures, courts, government agencies, public universities, and government-sponsored enterprises seek to achieve particular objectives, and may innovate to achieve those objectives more efficiently.[1] Public organizations, like their for-profit counterparts, may act entrepreneurially: They are alert to perceived opportunities for gain, private or social, pecuniary or not. They control productive resources, both public and private, and must exercise judgment in deploying these resources in particular combinations under conditions of uncertainty. Of course, there are important distinctions between private and public organizations — objectives may be complex and ambiguous, performance is difficult to measure, and some resources are acquired by coercion, not consent.

In the remarks below I evaluate the Federal Reserve System — and the institution of central banking more generally — from the perspective of an organizational economist. While I strongly disagree with many of the key policies of the Federal Reserve Board both before and after the financial crisis and Great Recession, my argument does not focus on particular actions taken by this or that chair and board. The problem is not that the Fed has made some mistakes — perhaps addressed by restating its statutory mandate, scrutinizing its behavior more carefully, and so on — but that the very institution of a central monetary authority is inherently destabilizing and harmful to entrepreneurship and economic growth.

A central bank is a government entity in charge of the monetary system — an entity that "controls the money supply," in layman's terms — with the task of maintaining "price stability," achieving a "full employment" of the economy's resources, and other national economic performance objectives. (The Federal Reserve System is charged explicitly with achieving both price stability and full employment, the so-called dual mandate now challenged by proposals from Representatives Pence and Brady.[2] ) The Fed, like other modern central banks, also serves as a "lender of last resort" tasked with protecting the financial system from bank runs and other panics by standing ready to make loans to commercial banks, using funds that are created instantly, from nothing, at the click of a mouse.

The central bank's job, in short, is to "manage" the monetary system. As such, it is the most important economic-planning agency in a modern economy. Money is a universally used good and the loan market, through which newly created money enters the economy, is at the heart of the investment process. Ironically, though economics clearly teaches the impossibility of efficient resource allocation under centralized economic planning, as demonstrated (theoretically) in the 1920s and 1930s by economists such as Ludwig von Mises and F.A. Hayek,[3] and (empirically) by the universally recognized failure of centrally planned economies throughout the 20th century, many people think that the monetary system is an exception to the general principle that that free markets are superior to central planning. When it comes to money and banking, in other words, it is essential to have a single decision-making body, protected from competition, without effective oversight, possessing full authority to take almost any action it deems in the best interest of the nation. The organization should be run by an elite corps of apolitical technocrats with only the public interest in mind.

And yet everything we know about organizations with that kind of authority without oversight or any external check or balance tells us that they cannot possibly work well. Just as economy-wide central planners lack the incentives and information to direct the allocation of productive resources, monetary planners lack the incentives and information to make efficient decisions about open-market operations, the discount rate, and reserve requirements. The Fed simply does not know the "optimal" supply of money or the "optimal" intervention in the banking system; no one does. Add the standard problems of bureaucracy — waste, corruption, slack, and other forms of inefficiency well known to students of public administration — and it becomes increasingly difficult to justify control of the monetary system by a single bureaucracy.[4]

"Do we really want a system in which one person's personality type has such a huge effect on the global economy?"

This is especially true when the good in question is money, the only good that exchanges against all other goods, meaning the good in which all prices are quoted. Mismanagement of the money supply not only affects the general price level but distorts the relative prices of different goods and industries, making it more difficult for entrepreneurs to weigh the benefits and costs of various forms of action, leading to malinvestment, waste, and stagnation. Price inflation rewards debtors while punishing savers, just as artificially low interest rates reward homeowners while punishing renters.

Instead, market forces should determine levels of borrowing and saving, owning and renting, and entrepreneurial activity. Put differently, the monetary system is so important that it cannot be entrusted to a government agency — even a scientifically distinguished, nominally independent, prestigious organization like the Federal Reserve System.

Critics of discretionary monetary policy have argued for fixed rules, such as Milton Friedman's famous recommendation of a fixed rate of money-supply growth, or Professor Taylor's more accommodating set of countercyclical rules.[5] Others debate whether inflation targeting or nominal-income targeting is a more straightforward and realistic policy for the Fed.[6] However, none of these proposals is as effective as eliminating the monetary authority altogether, and relying on the voluntary decisions of market participants to determine the money supply and interest rates. A commodity standard, for example, removes even the possibility of central-government intervention in the monetary system. If rules are better than discretion, the best policy is to eliminate all discretion, and to achieve a monetary standard that is wholly independent of political or technocratic interference.

The Fed's Performance before and after 2008

My own views on monetary theory and policy derive from the "Austrian School" of Ludwig von Mises, F.A. Hayek, Murray N. Rothbard, and other important scholars and analysts.[7] From this perspective, the cause of the housing bubble was not irrational exuberance, corporate greed, or lack of regulation but the highly expansionist monetary policy of the Fed under Chairmen Greenspan and Bernanke.[8] After the dot-com crash the Fed turned on the printing presses, increasing the monetary base by 5.6 percent in 2001, 8.7 percent in 2002, and 6.3 percent in 2003, while MZM rose by 15.7 percent, 13.0 percent, and 7.3 percent during those years. Greenspan slashed the federal-funds rate from 6.5 percent in January 2001 to 1 percent by June 2003, keeping it at 1 percent until late 2004, a level not seen since 1954. This infusion of credit led to overinvestment in housing and other capital-intensive industries, aided by federal-government policies designed to increase the rate of homeownership by relaxing underwriting standards.[9]

The correct response to the collapse of Lehman Brothers on September 16, 2008, and Washington Mutual ten days later, would have been to let these insolvent institutions fail and to encourage a massive deleveraging of the economy and an increase in savings and investment. An economic crisis represents a misallocation of productive resources, and the best policy response is to allow market participants to redirect resources from lower- to higher-valued uses. In short, once investments are revealed to be mistakes, it is critical to let the market liquidate the bad investments as quickly as possible to make them available for other purposes.[10] Of course, physical and human resources cannot be instantly and costlessly reallocated to alternative uses. However, contracting parties should be allowed to renegotiate resource use without central banks getting in the way. Existing mechanisms for liquidating existing investments and organizations, such as bankruptcy, should be used where appropriate.

The Fed, working hand in hand with the Treasury Department under the Bush and Obama administrations, has done precisely the opposite, bailing out insolvent financial institutions and industrial concerns, driving interest rates to zero, and injecting trillions of dollars into the financial system — increasing the monetary base, for example, by an average of 33.7 percent per year between 2008 and 2012, a cumulative increase of 198 percent. In short, the Fed's philosophy has been to prevent, as much as possible, entrepreneurs from liquidating any bad investments — indeed, to perpetuate those bad investments as long as possible. Insolvent financial institutions, rather than go through bankruptcy and reorganization, with poorly performing executives replaced by better ones, have received billions of dollars of free money. Incompetent executives remain at the helm.

The Fed Has Too Much Power

The Fed's defenders acknowledge that its recent actions are controversial. But, they say, that is the nature of the beast. Someone has to be in charge of the monetary system, and during a crisis, leaders have to make tough decisions. If not the Fed chairman and staff — intelligent, competent, well-trained economists — who else? Who better than the distinguished Princeton macroeconomist Ben Bernanke?

Economist Lawrence Ball produced an interesting paper in February of this year on the psychology of the chairman.[11] Ball traced the evolution of Bernanke's thinking between 2000 and 2012, arguing that, since 2008, "the Bernanke Fed has eschewed the policies that Bernanke once supported." Ball attributes the change in Bernanke's thinking to groupthink and to the chairman's own personality, which Ball describes as shy, withdrawn, and unassertive.

"A naive faith in the wisdom of central bankers to do what's right just isn't good enough."

Without intending to, Ball makes powerful arguments against discretionary monetary policy itself, which relies on a small, elite group of powerful technicians, interest-group representatives, and political advisers to design and implement rules and procedures that affect the lives of millions, that reward some (commercial and investment bankers, homeowners) while punishing others (savers, renters), that shape the course of world events. Under central banking, there are no rules, only discretion. Do we really want a system in which one person's personality type has such a huge effect on the global economy?

Yes, the Fed's defenders insist. It is vital, they say, that the Fed not be constrained in any way from pursuing whatever policies it deems best. Federal Reserve officials are regarded as Plato's philosopher-kings. When a group of distinguished economists expressed skepticism in 2008 about what became the Troubled Assets Relief Program — the government rescue of inefficient, badly managed financial firms, Harvard's Gregory Mankiw offered the following response:

I know Ben Bernanke well. Ben is at least as smart as any of the economists who signed that letter or are complaining on blogs and editorial pages about the proposed policy. Moreover, Ben is far better informed than the critics. The Fed staff includes some of the best policy economists around. In his capacity as Fed chair, Ben understands the situation.… If I were a member of Congress, I would sit down with Ben, privately, to get his candid view. If he thinks [the bailout] is the right thing to do, I would put my qualms aside and follow his advice.[12]

One can hardly imagine a more dangerous perspective on government decision-making. It ignores differences in theoretical frameworks between, say, Keynesian, Austrian, monetarist, new classical, and other economists. It ignores differences in the interpretation of data, which is a matter ofjudgment, not intelligence. It ignores the possibility that key decision-makers, including Fed and Treasury officials, have private and conflicting interests. And of course it ignores normative concerns — some citizens may oppose rewarding incompetent managers with taxpayer funds, regardless of the efficiency consequences. More generally, Mankiw's argument would seemingly apply to any and all forms of government economic planning. Why have markets at all, if we can have smart, well-informed planners directing the allocation of resources?

Sadly, Mankiw is hardly alone in holding to this worldview.[13] It is the implicit philosophy underlying the institution of central banking. And, to be sure, "Ben" did exactly the wrong things. Contrary to a popular storyline that the Fed and other central banks prevented financial catastrophe, and made the Great Recession less harmful than it otherwise would have been, the Fed's actions have made a bad situation much worse, by perpetuating the very structural imbalances that brought about the recession in the first place. The problem with the US economy today is hardly a lack of effective aggregate demand, as Keynesian economists like to say, but a structural imbalance brought about by two decades of cheap credit — imbalances the Fed is working hard to make permanent (e.g., keeping the discount rate close to zero, and promising to do so through the end of 2014). And needless to say, the issue here is not Chairman Bernanke himself but the impossible situation he faces as Fed chair.

Fed Independence

In 2009 a group of economists circulated a petition in support of Federal Reserve "independence," and against congressional attempts to exercise increased oversight and governance.[14] The idea that the Fed must be independent of any external constraint and must not be audited, governed, or supervised in a serious manner has become a shibboleth of contemporary macroeconomic policy. But it should be challenged. I declined to sign the petition, for two reasons:

First, proponents of Fed independence focus exclusively on monetary policy, as if the Fed's congressional critics simply want to know how the federal-funds rate is set. But the Fed conducts not only monetary policy but fiscal policy as well, increasingly so since 2008. If the Fed can buy and hold any assets it likes,[15] if it works hand in hand with the White House and the Treasury to coordinate bailouts in the hundreds of billions of dollars, if it facilitates trillion-dollar deficits by buying all the treasuries the federal government wants to sell, isn't it reasonable to have a bit more oversight? (And don't forget bank supervision. Even the Fed's defenders recognize a need to separate its monetary-policy and bank-supervision roles. But as long as the Fed continues as a bank regulator, shouldn't someone be watching the watchmen?)

"Central banks don't fight inflation; they create it."

Second, and more generally, the Fed is a national economic-planning agency, and it performs about as well as every national economic-planning agency in history. Have we learned nothing from the collapse of centralized economic planning in the Eastern bloc, its demise in China, and its crippling hold on places like North Korea?

"Independence," in this context, simply means the absence of external constraint. There are no performance incentives and no monitoring or governance. There is no feedback or selection mechanism. There is no outside evaluation. Why would we expect an organization operating in that environment to improve overall economic performance? The Fed is run by men, not gods.

Supporters of independence argue that congressional or other oversight will pressure the Fed to pursue short-term goals (boosting output) at the expense of long-term performance (controlling inflation).[16] But these arguments ignore what economists, following Ronald Coase and Harold Demsetz, call "comparative institutional analysis."[17] Of course, there are potential hazards associated with congressional oversight, but also potential benefits of stronger governance and greater transparency. For instance, exposing monetary policy (and the Fed's other controversial actions, e.g., bailing out foreign central banks) to congressional scrutiny could put pressure on the Fed to service short-term political goals, but under the present system, the Fed can make trillion-dollar bets without any monitoring and feedback system. Unfortunately, cost-benefit analysis is usually forgotten where the Fed is concerned. Consider Mark Thoma's defense of independence:

The hope is that an independent Fed can overcome the temptation to use monetary policy to influence elections, and also overcome the temptation to monetize the debt, and that it will do what's best for the economy in the long-run rather than adopting the policy that maximizes the chances of politicians being reelected.[18]

This naive wish is simply that, a hope. Where is the argument or evidence that a wholly unaccountable Fed would, in fact, "do what's best for the economy in the long-run"? What are the Fed officials' incentives to do that? What monitoring and governance mechanisms assure that Fed officials will pursue the public interest? What if they have private interests? Maybe they are influenced by ideology. Suppose they make systematic errors. Maybe they are unduly influenced by the banking industry or other special-interest groups. To make a case for independence, it is not enough to demonstrate the potential hazards of political oversight; you have to show that these hazards exceed the hazards of an unaccountable, unrestricted, ungoverned central bank. A naive faith in the wisdom of central bankers to do what's right just isn't good enough.

Do We Need a Central Bank?

Without a central bank, how can a monetary system work? Don't we need a central bank to create bank reserves? Isn't the Fed necessary to maintain stable prices? Don't we need the government to create and regulate money? Actually, the reverse is true.

One of the first scientific analyses of the nature and origin of money, Carl Menger's 1892 essay "On the Origin of Money," explains how money — a generally accepted medium of exchange — emerges from the trading patterns of individual market participants.[19] Menger was challenging the then-dominant "state theory of money," which held that money must be created, ex nihilo, by benevolent central planners. Rather, as decades of research in monetary theory and history have shown, there is no need whatsoever for government participation in the monetary and financial system.

Money — whether a physical commodity like gold or silver or their paper equivalents — is essentially a commodity that is selected and "governed," so to speak, by the choices of entrepreneurs and consumers in the market. This is as true today, in an era of paper currencies and electronic payments, as it was under the international gold standard.

There is no need for a government agency to increase or decrease the supply of money. Indeed, according to the Austrian School, government attempts to control the money supply create distortions in the economy by interfering with relative prices and warping the capital structure, encouraging the bad investments that manifest themselves over the course of the business cycle. Rather, the value of money should be determined on the market, as part of the normal, day-to-day process of exchanges between money and goods and services.

How, then, is price stability to be maintained? The answer is that the economy doesn't need "stable" prices, just market prices. Some of the proposals discussed at this hearing suggest removing the Federal Reserve Act's language about "maximum employment," keeping just the part about "stable prices." Eliminating the dual mandate would be a step in the right direction, as it would reduce the Fed's incentive to increase the money supply when unemployment rates rise beyond some arbitrary threshold. But the requirement of price stability should be removed as well. The idea that a central bank is needed to maintain a stable or modestly rising price level — to prevent high levels of inflation, in other words — is based on a misunderstanding of inflation. In a growing economy, with a stable or slightly growing money supply (as under a commodity standard), prices will tend to fall, as in the United States during the 19th century, when the US experienced dramatic increases in production and living standards. Price levels rise because the real economy is shrinking or — as is almost universally the case in practice — because the money supply is increasing faster than the increase in real production. Inflation is not caused by an "overheated" economy that the government needs to somehow cool off. Inflation, as Milton Friedman famously put it, is everywhere and always a monetary phenomenon. Central banks don't fight inflation; they create it.

But isn't it vital that a government agency try to control interest rates, keeping interest rates sufficiently low to generate economic growth? Not at all. Interest rates are prices, prices that clear the markets between suppliers and demanders of loans. Increasing the money supply in an attempt to lower interest rates can indeed give the economy a short-term "boost," but at the cost of channeling resources into areas — housing, for instance — where the market does not want them to go. Driving down interest rates below their market-clearing rates does not create real economic growth but only distortions, by making it more difficult for entrepreneurs to anticipate the future goods and services that consumers will want to purchase, and thus be profitable.[20]

"We don't want a government agency setting the price of tomatoes or shoes or forklifts or computer software; why do we want a government agency setting the price of loans?"

Credit expansion shifts wealth from savers to borrowers (and, in the case of mortgage lending, from renters to owners), from less time-sensitive investment projects to more time-sensitive ones; and from those who are last to receive the new money to those who are first in line.[21] In short, activist monetary policy always, whether intentionally or not, picks winners and losers, increases uncertainty, and destroys real wealth.[22] We don't want a government agency setting the price of tomatoes or shoes or forklifts or computer software; why do we want a government agency setting the price of loans?

What about the need for a lender of last resort? Even proponents of central banking recognize that the lender-of-last-resort function encourages what economists call "moral hazard": banks take on more risk than they would if they had to bear the full consequences of their portfolio decisions. The presence of a central bank, armed with an infinite supply of "liquidity," ready to supply liquidity to any bank in financial distress, discourages prudent behavior.[23]

Diamond and Rajan link the financial crisis to

the actions of the Federal Reserve earlier in the decade, not only in convincing the market that interest rates would remain low for a sustained period following the dot-com bust because of its fears of deflation, but also in promising to intervene to pick up the pieces in case of an asset price collapse — the so-called Greenspan put.[24]

More generally, a dynamic, wealth-creating market economy relies on the power of competition — what Joseph Schumpeter famously called "creative destruction" — to sort between high-valued and low-valued use of resources, including the displacement of less efficient firms by their more efficient rivals. The banking industry is no different. If a bank, like any other business, cannot profitably produce goods and services that its customers demand, it should be liquidated and its assets made available to entrepreneurs who can do a better job. Bailouts, subsidies, and other forms of special privilege for particular entrepreneurs hinder the market process of directing productive resources to their highest valued uses. As Luigi Zingales reminds us, the price of bailouts is "billions of dollars in taxpayer money and, even worse, the violation of the fundamental capitalist principle that she who reaps the gains also bears the losses."[25]

Besides explicit bailouts, implicit subsidies from "too-big-to-fail" guarantees stymie the entrepreneurial selection process, not only by protecting unsuccessful entrepreneurs and entrepreneurial ventures, but also by rewarding lobbying and other forms of rent seeking, directing investment toward subsidized activities (at the expense of consumer preferences), and discouraging entry by nascent entrepreneurs who lack political connections.

These principles apply fully to the banking industry. Of course, financial firms are closely linked through complex transactions and instruments such as derivatives and other contracts. The failure of a particular financial institution imposes costs on various counterparties, including other financial institutions. But the production of virtually every good and service in a mature industrial economy is characterized by a complex, interlocking web of transactions, mutual obligations, and contractual relationships. Banking is not unique in this regard. Yet we do not worry about contagion effects sweeping the computer hardware or retail clothing or dairy industry should one or two leading firms go bankrupt. Moreover, the extent to which parties expose themselves to counterparty risks, in banking or any other industry, depends on the protections offered by the regulatory system. If a computer hardware company knows that it is too big to fail, or that a "computer-industry resource provider of last resort" stands ready to supply labor, machines, and raw materials in case of trouble, that company will engage in all kinds of risky behaviors it would have otherwise avoided.

Alternatives to Central Banking

Many scholars and practitioners support the Federal Reserve System, and central banking more generally, because they cannot conceive of any alternative. "If we got rid of the Fed," they ask, "who would control the money supply?" Of course, to ask the question that way is to answer it: the market would control the money supply, just as it "controls" the tomato supply, the shoe supply, the forklift supply, and the Angry Birds supply.

Exactly how a market-based monetary system would function, what form it would take, and how an economy can transition from government-controlled to market-based money, are interesting and important subjects that have stimulated large and growing academic and practitioner literatures.[26]Most proponents of market-based money favor a commodity standard, though competing paper currencies have been suggested as well.[27] All these schemes have the basic advantage of taking the value of money out of the hands of government planners, allowing it to be determined by supply and demand, as with every other good and service in a market economy.

Another advantage of a commodity standard is that it prevents allowing a central bank to monetize the government's debt by purchasing government bonds (and reducing debt payments by generating price inflation). In the interest of transparency, it is far better to require that federal government spending be financed through taxation or borrowing from the public. Wouldn't this constrain the federal government's ability to "stimulate" the economy with increased spending during times of recession? Yes, and that's exactly the point — a commodity standard imposes fiscal discipline, something the US economy desperately needs. Such discipline would rescue entrepreneurs from the unpredictable and often arbitrary whims of monetary planners, freeing them to invest, innovate, and create economic growth — not just in the long run, but in the short run as well.

Conclusion

There is an old joke about a central-bank official picking up a pizza. (Perhaps it's Chairman Bernanke, on his way home after a long day of quantitative easing.) The clerk asks, "Do you want it cut in six slices, or eight?" The central banker responds: "I'm feeling extra hungry today; better make it eight."

Of course, dividing the stock of goods and services by a larger quantity of money does not create wealth. One of the most important lessons of economic theory is that the only way for a society to generate economic growth is to consume less than it produces. The surplus (real savings) can be invested in the production of capital goods (and innovation) that allows for greater production in the future. Conversely, one of the oldest economic fallacies is the idea that the economy sometimes gets "stuck" with low production and high unemployment due to a shortage of money, and that the way to get it unstuck is to print more money to increase "total spending" — to consume more than the economy produces. Some 60 years ago Ludwig von Mises ridiculed this as the "spurious grocer philosophy" (the merchant's view that his products aren't selling because buyers lack enough currency), noting that this fallacy is essentially the philosophy of Lord Keynes, the 20th-century apostle of central banking and macroeconomic stabilization policy.

Keynes was wrong. Cheap credit does not help bring an economy out of recession (particularly when it was cheap credit that caused the recession in the first place). More generally, a monetary system controlled by an all-powerful central bank is inherently destabilizing and harmful to economic growth. The mistakes made by the Fed before and after 2008 are not isolated incidents, mistakes that can be corrected by making minor changes to the Fed's charter, structure, or independence; they are the predictable result of giving control of the monetary and financial system to a government agency. The best option is to replace the central bank and let the market be in charge of money.

The position advocated here is often dismissed as radical or extreme, a kind of "market fundamentalism" (to use a derogatory term). But it is a reasonable, pragmatic, realistic view. Economics and management scholarship teach that monopoly providers are inefficient and ineffective, and a government monopoly on money is no different. Markets are not perfect, but neither are Fed chairs. It's time to make the supply of money independent of political interference.

Fuente:

Saludos
Rodrigo González Fernández
Diplomado en "Responsabilidad Social Empresarial" de la ONU
Diplomado en "Gestión del Conocimiento" de la ONU
Diplomado en Gerencia en Administracion Publica ONU
Diplomado en Coaching Ejecutivo ONU( 
  • PUEDES LEERNOS EN FACEBOOK
 
 
 
 CEL: 93934521
Santiago- Chile
Soliciten nuestros cursos de capacitación  y consultoría en GERENCIA ADMINISTRACION PUBLICA -LIDERAZGO -  GESTION DEL CONOCIMIENTO - RESPONSABILIDAD SOCIAL EMPRESARIAL – LOBBY – COACHING EMPRESARIAL-ENERGIAS RENOVABLES   ,  asesorías a nivel nacional e  internacional y están disponibles  para OTEC Y OTIC en Chile

Firma chilena de lapiceras busca llegar al mercado argentino durante este 2012

Firma chilena de lapiceras busca llegar al mercado argentino durante este 2012
miércoles, 09 de mayo de 2012
Economía y Negocios

Pablo Tirado
Lapicería distribuye bolígrafos y plumas en Chile, Perú y Bolivia, y espera facturar cerca de US$ 1,4 millones.
Una de las metas de Juan Pablo Ruiz es que cada vez más chilenos se relacionen con los lápices como lo hacen con un reloj o con un accesorio. Abocado a esa tarea se encuentra desde hace cuatro años, cuando comenzó con Lapicería, una firma dedicada a la venta de plumas, lápices y bolígrafos y de la que también son socios Roberto Ruiz y Juan Pablo Rodríguez. "Creo que en décadas pasadas, con la llegada de los computadores, se les agarró poco valor a los lápices. Pero eso está cambiando ahora, porque la gente los está viendo como un objeto de diseño, y lo que nosotros hacemos es justamente vender objetos de diseño", dice Juan Pablo Ruiz, quien también es gerente general de la empresa.

De la mano de más de 700 productos distintos y de marcas reconocidas en el mundo, como Lamy, Tombow o Mont Blanc, la firma ha logrado pasar de una facturación cercana a los US$ 30 mil en 2008, a US$ 877.882 en 2011. Para este año, en tanto, esperan llegar a los US$ 1,4 millones.

Además de continuar con la distribución de productos en Chile, Perú y Bolivia, para este 2012 también tienen presupuestado el arribo a Argentina. "Ese proceso ha sido curioso, porque está cada vez más difícil instalarse en Argentina. Pero hace unos años hicimos un piloto y resultó muy bien", comenta el gerente general. Para abastecer al mercado argentino ya cuentan con bodegas en Buenos Aires, Mendoza y Neuquén, y planean comenzar a operar pronto.

Mercado local
En Chile, Lapicería pretende seguir expandiéndose. Aunque no descartan instalar sus propias tiendas a futuro, por el momento seguirán enfocándose en la distribución y en las ventas a través de su sitio web. De todas las áreas, eso sí, la que más potenciarán es la venta a empresas, que representa cerca del 60% del tota
Fuente: emol
Fuente:

Saludos
Rodrigo González Fernández
Diplomado en "Responsabilidad Social Empresarial" de la ONU
Diplomado en "Gestión del Conocimiento" de la ONU
Diplomado en Gerencia en Administracion Publica ONU
Diplomado en Coaching Ejecutivo ONU( 
  • PUEDES LEERNOS EN FACEBOOK
 
 
 
 CEL: 93934521
Santiago- Chile
Soliciten nuestros cursos de capacitación  y consultoría en GERENCIA ADMINISTRACION PUBLICA -LIDERAZGO -  GESTION DEL CONOCIMIENTO - RESPONSABILIDAD SOCIAL EMPRESARIAL – LOBBY – COACHING EMPRESARIAL-ENERGIAS RENOVABLES   ,  asesorías a nivel nacional e  internacional y están disponibles  para OTEC Y OTIC en Chile

Cuplé Primavera-Verano 2012: colores pastel y pinceladas doradas

Cuplé Primavera-Verano 2012: colores pastel y pinceladas doradas

Cuplé Primavera-Verano 2012

La Primavera-Verano 2012 de Cuplé se adapta a las tendencias de esta temporada y apueta por los colores pastel y los tonos metalizados, especialmente pinceladas doradas. Pero ante todo es estilosa.

Cuplé Primavera-Verano 2012

Sandalias inspiradas en el mar más azul del Caribe, modelos de múltiples tiras colocadas de forma elegante para que realmente destaquen cada uno de los diseños, tiras entrelazadas y con pulsera al tobillo. Una gran variedad de creaciones, todas ellas muy femeninas, y cómo no, veraniegas, en colores turquesas, rosas, naranjas y amarillos… para que no sólo pueas lucir en momentos destacados, sino que las puedas combinar con tus estilismos diarios.

Cuplé Primavera-Verano 2012

Plataformas discretas y tacones que no llegan a ser de vértigo para que puedas lucir sofisticada y cómoda a la vez. Un detalle que las mujeres lo agradecemos. La mayoría están talladas en antelina o piel, y dentro del toque actual, cada uno de los modelos tiene un corte clásico.

Cuplé Primavera-Verano 2012

Los zapatos de madera son ya un icono de la firma. Y es que en todas sus colecciones hay modelos de este estilo, idelaes para los looks más informales. Quedan divinas con vestidos largos de toques hippies o con mini-faldas.

Cuplé Primavera-Verano 2012

Para los eventos especiales como una comunión, una boda o una fiesta de verano, el tacón se alza un poquito más y los colores llamativos cambian por los tonos dorados, que en muchas ocasiones se combinan con negro y crema.

Cuplé Primavera-Verano 2012

Cuplé Primavera-Verano 2012

Una de las tendencias que más me gusta son las botas de verano. Hartas de botas negras y marrones oscuras del invierno, el mejor calzado para lucir en primavera son las botas de colores, que además de dar un toque de color a nuestros outfit, nos protegen de la lluvia. Me encantan cómo quedan con vestidos.

Cuplé

Cuñas


Cuplé Primavera-Verano 2012

Como en toda colección que se precie, no pueden faltar las cuñas, tan perfectas para lucir con calor. En Cuplé hay modelos realmente originales y llamativos, no sólo por su colorido sino por sus cuñas talladas en corcho o en antelina, lisas e incluso de rayas.

Cuplé Primavera-Verano 2012

Bailarinas


Cuplé Primavera-Verano 2012

Monísimas son las bailarinas, o bien cerradas o peep-toe, bicolres, tricolores o con estampado floral pero tallado sobre la piel.

Cuplé Primavera-Verano 2012

Aquí os dejo un vídeo de cómo se realizó el making of de la campaña que pudimos ver hace unas semanas.

En Trendencias | Catálogo Cuplé Primavera-Verano 2012: una temporada entre Ibiza y Goa
En Trendencias | Zapatos para ir de boda: tus pies también tienen que vestirse de fiesta


Fuente: trendencias

Saludos
Rodrigo González Fernández
Diplomado en "Responsabilidad Social Empresarial" de la ONU
Diplomado en "Gestión del Conocimiento" de la ONU
Diplomado en Gerencia en Administracion Publica ONU
Diplomado en Coaching Ejecutivo ONU( 
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 CEL: 93934521
Santiago- Chile
Soliciten nuestros cursos de capacitación  y consultoría en GERENCIA ADMINISTRACION PUBLICA -LIDERAZGO -  GESTION DEL CONOCIMIENTO - RESPONSABILIDAD SOCIAL EMPRESARIAL – LOBBY – COACHING EMPRESARIAL-ENERGIAS RENOVABLES   ,  asesorías a nivel nacional e  internacional y están disponibles  para OTEC Y OTIC en Chile

Número de empresas quebradas en el primer cuatrimestre subió 6,8%

 

en total son 47 firmas

Número de empresas quebradas en el primer cuatrimestre subió 6,8%

Los trabajadores afectados fueron menos.

 
Entre enero y abril se registraron 47 empresas fallidas, mientras que en igual tramo de 2011 fueron 44, anotando así un alza de 6,8%. De acuerdo a información de la Superitendencia a cargo de estas materias, en abril ingresaron al registro 17 compañías, mientras que el mismo mes del año pasado fueron sólo diez.

En todo caso, la cantidad de trabajadores afectados fue menor. Este año suman 2.151 empleados, mientras que el primer cuatrimestre del año pasado eran 2.728, registrando así un descenso de 21,1%.

Y es que la sola quiebra de Buses Gran Santiago, en abril del año pasado, involucró a 1937 trabajadores. En cambio, las principales firmas fallidas del primer cuatrimestre de este año, Mulpulmo, la hotelera Somontur, Calzados Caprice, Transporte Las Araucarias y el Instituto Chileno Norteamericano, afectaron en su conjunto a 1824 personas.




Regiones


La Región Metropolitana, tal como ha sido históricamente, continúa liderando la distribución de quiebras al sumar 27 compañías el primer cuatrimestre del año.

Le sigue la Región de Los Lagos con cinco compañías fallidas, entre las que se encuentra la sociedad de los hermanos Meyer, la empresa láctea Mulpulmo.



Fuente:

Saludos
Rodrigo González Fernández
Diplomado en "Responsabilidad Social Empresarial" de la ONU
Diplomado en "Gestión del Conocimiento" de la ONU
Diplomado en Gerencia en Administracion Publica ONU
Diplomado en Coaching Ejecutivo ONU( 
  • PUEDES LEERNOS EN FACEBOOK
 
 
 
 CEL: 93934521
Santiago- Chile
Soliciten nuestros cursos de capacitación  y consultoría en GERENCIA ADMINISTRACION PUBLICA -LIDERAZGO -  GESTION DEL CONOCIMIENTO - RESPONSABILIDAD SOCIAL EMPRESARIAL – LOBBY – COACHING EMPRESARIAL-ENERGIAS RENOVABLES   ,  asesorías a nivel nacional e  internacional y están disponibles  para OTEC Y OTIC en Chile

El laicismo radical de François Hollande

El laicismo radical de François Hollande

Aceprensa (May 09, 2012) Reportajes
A lo largo de la campaña electoral francesa no han faltado referencias a cuestiones relativas a la familia y a la educación, como también a los cuidados paliativos y la eutanasia, sin olvidar los derechos de los homosexuales. Pero los dos principales candidatos supieron esquivar los puntos más delicados.

De hecho, cuando los periódicos publicaban en vísperas del voto definitivo cuadros con las diferencias entre Sarkozy y Hollande en cuestiones cruciales, no incluían la política familiar ni la postura del Estado ante el hecho religioso. Ambas han sido muy debatidas en Francia en los últimos meses, sobre todo, como consecuencia de la creciente presencia pública del Islam, la segunda religión de Francia.

Ya al final de la campaña, el diario Le Monde (3-05-2012) publicó un expresivo artículo, que resumía el apoyo a Hollande de personalidades laicistas conocidas, como la "misionera del laicismo" Caroline Fourest (así se ha firmado ella alguna vez). El apoyo respondía a la carta que el entonces candidato dirigió al conjunto de asociaciones reunidas en el Comité nacional de acción laica (CNAL), con fecha 16 de abril.

La línea anunciada por François Hollande es radicalmente opuesta a la llamada laicidad positiva practicada por Nicolas Sarkozy. Se propone constitucionalizar los dos primeros artículos de la ley de separación de Iglesia y Estado de 1905, comenzando por aplicarla sin admitir excepción alguna, de las muchas que se han ido promulgando a lo largo de los años como consecuencia de necesidades obvias: por ejemplo, la construcción de un cementerio municipal sólo para musulmanes en Estrasburgo, realizada por un alcalde socialista…

Posibles conflictos con la enseñanza concertada

El nuevo presidente francés se jacta de no haber instrumentalizado a ninguna religión en su campaña. Excepto –se podría matizarle– a la del fundamentalismo laicista. Su carta al CNAL, de tres páginas, no tiene desperdicio. En concreto, se compromete a rehacer los decretos y circulares de aplicación de la ley Carle de 2009, que, bajo condiciones precisas, obliga a los ayuntamientos a pagar los gastos de escolaridad de un alumno de su municipio incluso si acude a un establecimiento no público de otra ciudad. De esta medida se benefician actualmente unos 250.000 estudiantes.

En ese documento afirma que derogará el decreto, también de 2009, sobre reconocimiento de los títulos otorgados por los Institutos universitarios católicos de enseñanza superior en Francia, en virtud de un acuerdo pactado con el Vaticano. En pasant, parece también decidido a someter a un "imperativo de 'mixité (scolaire)' a las dotaciones de los centros, 'comprendidos los de la enseñanza privada'". Como era previsible, la creación en cinco años de 60.000 puestos docentes –¿será posible financiarla?– afectará sólo a escuelas públicas, no al equivalente a los centros concertados, en su gran mayoría católicos.

Si el jacobinismo real de Hollande –oculto tras una imagen de normalidad– le lleva a un arcaico laicismo, puede darle alas también para reformar el Código de Napoleón. No se atrevieron a tanto François Mitterrand ni Lionel Jospin. En su programa figura reconocer las uniones homosexuales como matrimonio, con el correspondiente derecho de adopción, y una ley de eutanasia.

Como informó La Croix el 2 de mayo, al tener conocimiento de esa carta de Hollande, responsables católicos tomaron contacto con miembros del equipo de Hollande. Les recordaron que "la ley Carle fue un compromiso alcanzado para preservar la paz escolar y superar un viejo conflicto. La supresión pondría en peligro el equilibrio financiero de cierto número de centros católicos".

Por su parte, la presidente de la Asociación de padres de alumnos de la enseñanza libre (Apel), Béatrice Barraud, envió a sus miembros un mensaje para advertirles que veía un serio "peligro de esta libertad fundamental que es la libertad de enseñanza". En la mente de los mayores, surge el recuerdo de la magna manifestación en París contra Ley Savary el 24 de junio de 1984, tres años después de la elección de François Mitterrand, que sirvió justamente para frenar la deriva autoritaria del primer presidente socialista.


Fuente:

Saludos
Rodrigo González Fernández
Diplomado en "Responsabilidad Social Empresarial" de la ONU
Diplomado en "Gestión del Conocimiento" de la ONU
Diplomado en Gerencia en Administracion Publica ONU
Diplomado en Coaching Ejecutivo ONU( 
  • PUEDES LEERNOS EN FACEBOOK
 
 
 
 CEL: 93934521
Santiago- Chile
Soliciten nuestros cursos de capacitación  y consultoría en GERENCIA ADMINISTRACION PUBLICA -LIDERAZGO -  GESTION DEL CONOCIMIENTO - RESPONSABILIDAD SOCIAL EMPRESARIAL – LOBBY – COACHING EMPRESARIAL-ENERGIAS RENOVABLES   ,  asesorías a nivel nacional e  internacional y están disponibles  para OTEC Y OTIC en Chile

Consultores con alma de coolhunters8

Consultores con alma de coolhunters

Llevo años oyendo hablar del coolhunting, una disciplina dedicada a identificar tendencias que surgió en EEUU a mediados de los noventa y que se popularizó años después de la mano de la moda y con el boom de Internet. Años admirando a esos casi "visonarios" capaces de de capturar de manera espontánea lo nuevo y lo fresco que hay en la calle, capaces de leer signos en la cultura que le permitan anticiparse y prever la tendencia que, sin duda, se convertirá en moda.

Algún tiempo después, paradojas de la crisis, he descubierto que los consultores de comunicación tenemos mucho de coolhunter.  La coyuntura socioeconómica actual ha acentuado la necesidad de las empresas por conocer en detalle las pautas de comportamiento de los consumidores y las razones que las motivan en un entorno cada vez más complicado.

Por este motivo, cada vez más, los clientes piden INNOVACIÓN; nos piden que seamos capaces de detectar la tendencia y de vincularla a la estrategia de comunicación para llegar, de forma exitosa, al público objetivo. La innovación es lo único que les va a permitir diferenciarse de la competencia y competir con empresas punteras como Apple, Starbucks, Ikea, Coca Cola o Mc Donald's que han sabido adelantarse para obtener de primera mano las necesidades del mercado.

Ser creativo no basta, ahora es necesario que el consultor de comunicación sea multicisciplinar, un profesional observador, intuitivo, con una gran capacidad de análisis y un importante background cultural. El objetivo final es cazar la tendencia para estudiarla y proveer de  información que ayude a las organizaciones a adaptar la comunicación, el branding y sus productos o servicios a lo que el consumidor demandará en un futuro próximo.

 Fuente: http://www.mailxmail.com/curso-marketing-encontrar-tendencias/marketing-funcion-mision-coolhunting

A partir de ahora leer publicaciones especializadas en arte, tecnología, lifestyle… y devorar los post de cientos de blogueros que tienen el pulso diario de la calle, ya no será un "To do" del departamento de consumo, cualquier consultor, sea cual sea su especialización: tecnología, finanzas o incluso política, tendrá que ser capaz de  identificar los cambios y las innovaciones y extraer aquello que es relevante para nuestro negocio.

Marta Úbeda-Portugués, Directora de la Unidad de Consumo en Porter Novelli Iberia



Saludos
Rodrigo González Fernández
Diplomado en "Responsabilidad Social Empresarial" de la ONU
Diplomado en "Gestión del Conocimiento" de la ONU
Diplomado en Gerencia en Administracion Publica ONU
Diplomado en Coaching Ejecutivo ONU( 
  • PUEDES LEERNOS EN FACEBOOK
 
 
 
 CEL: 93934521
Santiago- Chile
Soliciten nuestros cursos de capacitación  y consultoría en GERENCIA ADMINISTRACION PUBLICA -LIDERAZGO -  GESTION DEL CONOCIMIENTO - RESPONSABILIDAD SOCIAL EMPRESARIAL – LOBBY – COACHING EMPRESARIAL-ENERGIAS RENOVABLES   ,  asesorías a nivel nacional e  internacional y están disponibles  para OTEC Y OTIC en Chile

Madonna, sexy a los 53 en Vanity fair

Madonna, sexy a los 53

Madonna protagoniza una osada portada para la versión italiana de "Vanity Fair". Mirá el video del backstage.

Por Redacción VOS 08/05/2012 15:16

Año movido este 2012 para Madonna, que acaba de editarM.D.M.A., su nuevo disco, y prepara la gira mundial que tiene agendada una parada en nuestro Estadio Kempes para el 22 de diciembre.

No conforme con eso, la reina del pop también lanzó su nuevo perfume, llamado Truth or Dare: Fragance, y decidió promocionar con una provocativa fotografía que es portada de la edición de mayo deVanity Fair Italia.

Allí, en completo blanco y negro, Madonna sostiene en los labios una M con incrustaciones de diamantes y luce una osada indumentaria que incluye medias de red.

También se dio a conocer el backstage de la producción, que se puede ver en el player de arriba


















































Fuente: vanityfair

Saludos
Rodrigo González Fernández
Diplomado en "Responsabilidad Social Empresarial" de la ONU
Diplomado en "Gestión del Conocimiento" de la ONU
Diplomado en Gerencia en Administracion Publica ONU
Diplomado en Coaching Ejecutivo ONU( 
  • PUEDES LEERNOS EN FACEBOOK
 
 
 
 CEL: 93934521
Santiago- Chile
Soliciten nuestros cursos de capacitación  y consultoría en GERENCIA ADMINISTRACION PUBLICA -LIDERAZGO -  GESTION DEL CONOCIMIENTO - RESPONSABILIDAD SOCIAL EMPRESARIAL – LOBBY – COACHING EMPRESARIAL-ENERGIAS RENOVABLES   ,  asesorías a nivel nacional e  internacional y están disponibles  para OTEC Y OTIC en Chile

desalinización :¿ de que se trata ?

La Desalacion Del Agua Del Mar



1.¿Qué es la desalación?
La desalación es el proceso de separación de sales de una disolución acuosa, en este caso de eliminar la sal del agua del mar o salobre mediante la separación. 
Las plantas desalinizadoras (coloquialmente conocidas como desaladoras) son instalaciones industriales destinadas a la desalinización, generalmente del agua de mar o de lagos salados con el propósito de la obtención de agua potable. 
Los recursos hídricos susceptibles de desalación pueden tener básicamente dos orígenes: agua de mar o agua subterránea salinizada; estas últimas pueden proceder de acuíferos costeros en contacto directo con el mar y de acuíferos aislados del mismo.
2.¿Para qué se utiliza la desalación? El agua del mar es salada porque tiene sales minerales disueltas que precipitan cuando el agua se evapora. Debido a la presencia de estas sales minerales, el agua del mar no es potable para el ser humano y su ingestión en grandes cantidades puede llegar a provocar la muerte. El 97,5% del agua que existe en nuestro planeta es salada y sólo una cantidad inferior al 1% es apta para el consumo humano. Conseguir potabilizar el agua del mar es una de las posibles soluciones a la escasez de agua potable. Mediante la desalinización del agua del mar se obtiene agua dulce apta para el abastecimiento y el regadío.   
3.Impactos
Es indiscutible que, como toda intervención humana en el entorno natural, la construcción de plantas de desalación y su actividad producen un impacto que es preciso conocer y, en la medida de lo posible, minimizar, en la naturaleza. Los especialistas advierten de la necesidad de frenar el impacto ambiental de la desalación para evitar daños en los ecosistemas marinos. 
Las emanaciones de CO2 a la atmósfera, el uso de parte del litoral para la construcción de plantas desaladoras y la expulsión de productos químicos procedentes de su limpieza al mar son 
Fuente:

Saludos
Rodrigo González Fernández
Diplomado en "Responsabilidad Social Empresarial" de la ONU
Diplomado en "Gestión del Conocimiento" de la ONU
Diplomado en Gerencia en Administracion Publica ONU
Diplomado en Coaching Ejecutivo ONU( 
  • PUEDES LEERNOS EN FACEBOOK
 
 
 
 CEL: 93934521
Santiago- Chile
Soliciten nuestros cursos de capacitación  y consultoría en GERENCIA ADMINISTRACION PUBLICA -LIDERAZGO -  GESTION DEL CONOCIMIENTO - RESPONSABILIDAD SOCIAL EMPRESARIAL – LOBBY – COACHING EMPRESARIAL-ENERGIAS RENOVABLES   ,  asesorías a nivel nacional e  internacional y están disponibles  para OTEC Y OTIC en Chile

EMBAJADOR DE CHILE EN ESPAÑA, SERGIO ROMERO P, LO DEJA EN TIERRA IBERIA

Iberia deja en tierra al embajador de Chile y le impide acudir a un acto en Vigo

La línea afirma que se vio afectado un pasajero que "no llegó a tiempo"

08:05
VOTE ESTA NOTICIA

CARLOS PREGOFiguraba como acto central en la agenda de la Confederación de Empresarios de Pontevedra (CEP) pero se vio afectado por un contratiempo de última hora. La patronal de la provincia había anunciado para ayer un acto titulado "Chile, oportunidades de negocio e inversión" al que estaban convidados el embajador del país en España, Sergio Romero Pizarro, y el delegado del Comité de Inversiones Extranjeras, Tomás Pablo. Sin embargo al acto sólo asistió éste último. ¿La razón? El vuelo de Iberia Express de primera hora de la mañana que tenía previsto coger en Barajas partió sin él.
Desde la embajada chilena se afirma que el embajador no fue el único afectado –la CEP apunta incluso que otra veintena de personas se vieron en la misma situación– y que el diplomático "estaba 45 minutos antes en el aeropuerto". "Llegó con tiempo y además sin maletas, pero se encontró con el mostrador para retirar su tarjeta de embarque cerrado", anotan desde las oficinas centrales de la embajada, en Madrid. Desde sus oficinas se insiste además en que fue un problema de la empresa y que el diplomático disponía de billete.
Iberia Express explica sin embargo que "no se registró ninguna incidencia" y que, de las 112 personas que debían viajar en el avión de las 7.35 horas, con llegada a las 8.45 a Peinador, lo hicieron 111. "Solo faltaba una persona", aseguran. La línea presume de un alto porcentaje de puntualidad y son categóricos al argumentar que "si no pudo subir es porque no llegó a tiempo". De hecho aseguran que lo sucedido ni siquiera quedó registrado en el parte de incidencias.
En cualquier caso, la cita en las instalaciones de la CEP no se vio alterada. Aunque sin la presencia de Romero, la conferencia pudo impartirse igualmente gracias a la asistencia de Tomás Pablo, que había llegado a la ciudad el día anterior. El responsable económico excusó a Romero sin concretar lo sucedido y compartió con los asistentes a la charla sus impresiones sobre el mercado chileno y sus relaciones con la industria gallega.

Fuente:

Saludos
Rodrigo González Fernández
Diplomado en "Responsabilidad Social Empresarial" de la ONU
Diplomado en "Gestión del Conocimiento" de la ONU
Diplomado en Gerencia en Administracion Publica ONU
Diplomado en Coaching Ejecutivo ONU( 
  • PUEDES LEERNOS EN FACEBOOK
 
 
 
 CEL: 93934521
Santiago- Chile
Soliciten nuestros cursos de capacitación  y consultoría en GERENCIA ADMINISTRACION PUBLICA -LIDERAZGO -  GESTION DEL CONOCIMIENTO - RESPONSABILIDAD SOCIAL EMPRESARIAL – LOBBY – COACHING EMPRESARIAL-ENERGIAS RENOVABLES   ,  asesorías a nivel nacional e  internacional y están disponibles  para OTEC Y OTIC en Chile